Careers Education at Bournville Academy


At Bournville Academy we help our students to make well informed and realistic decisions in working towards their career goals. We support students throughout their time with us at the academy, in particular at key times in their education, such as their transition to Year 7, GCSEs and Post 16 choices.

Careers Education at Bournville Academy is a coherent programme of activities that inform, inspire and motivate young people, preparing them for work and helping them to understand where different education and training choices could take them in the future. This is delivered throughout all year groups. We are proud of our strong established links with a variety of employers and education partners who we work closely with throughout the academic year.

Careers Education, Information, Advice and Guidance (CEIAG) is a major contributing factor towards the successful transition into the world of work. This is supported by parents, teachers, professionals and advisory agencies and includes information provided by the DfEs statutory guidance. Bournville Academy is also guided by the eight benchmarks for delivering good career guidance, as identified in the Gatsby ‘Good Career Guidance’ report. The aims and objectives are that students feel confident and well informed about their choices and are able to engage proactively in decisions about the pathways they will take now and in the future.

Bournville Academy’s Careers Team are dedicated to ensuring students between Years 7 and 11 receive independent and impartial careers guidance, developing an embedded culture of high expectations and potential attainment.

All students have direct access to

At Bournville Academy we believe that all students deserve the best opportunities for their future, and we are proud to say that we help all students to progress onto positive destinations. All students in Year 7 through to Year 11 are given regular opportunities to learn about possible future careers through the PSHE curriculum, as well as careers interviews with an independent careers adviser. Extra-curricular opportunities include careers fairs and mock interview days.

How do we assess impact?

As an Academy we assess the impact of the careers programme through both our NEET data (not in education, employment or training, currently 0%), destinations data (where our students move on to) and from what our students tell us through student voice. This gives us the information we need to make sure the content is of use to our students, and that they all have the help they need to take the next steps in their life.

This careers programme will be reviewed annually. Next review July 2021.

Careers Team

Bournville Academy believes that Careers Information, Advice and Guidance (CEIAG) is a whole school responsibility.

Our aim is that all students have realistic yet bold aspirations about their future choices, and leave the school fully equipped with all the necessary experiences, skills and qualifications to be successful in modern Britain.

If you have any questions about Careers Education at Bournville Academy; would like to join us for one of our careers events; or would like to arrange a meeting with one of the careers team below, please email [email protected]

Meet the Team:

Miss H Poole– AAHT [email protected]

Mrs R Field – Careers Lead[email protected]

Mrs G Matto – Independent Careers Adviser (in school Tuesdays and Wednesdays) [email protected]

One of our key Trust values is AMBITION.  From the outset, each academic year, students receive a succession of careers lessons delivered as part of the PSHE programme. A spiral curriculum is delivered, with age related content. This culminates in our annual November careers fair for all year groups featuring a range of local sixth forms, colleges and employers. A brief summary of what students learn follows.

In Year 7 students will:

  • Reflect on their personal qualities, skills and the way the relate to their peers
  • Understand more about how they learn
  • Reflect on what makes them happy and how to seek support

In Year 8 students will:

  • Learn about the variety of careers pathways available to them post-16
  • Set personal targets to help them to achieve their goals
  • Make links between what they do now and how it results in what happens in the future

In Year 9 students will:

  • Learn about employability skills and evaluate their own strengths and weaknesses
  • Prepare for choosing their Options by considering career pathways
  • Visit a university to inspire their future

In Year 10 students will:

  • Enjoy a range of visits from post-16 colleges to understand the local opportunities available to them
  • Participate in Y10 work experience, at a place of their choice to get real insight of a workplace that interests them
  • Develop interview and CV writing skills

In Year 11 students will:

All students in year 11 need to decide what to do once leaving Bournville Academy.  Be supported to complete application forms and partake in interviews.

  • Enjoy a range of visits from post-16 colleges to understand the local opportunities available to them
  • Be supported in conducting useful research into local providers, including impartial careers guidance interviews

Note to Employers and Education Providers

As part of Bournville School’s commitment to informing our students of the full range of learning and training routes on offer to them, Bournville School is happy to consider requests from training providers, vocational education and apprenticeship providers to speak to students and will also approach these partners ourselves when planning organising key careers events throughout the school year.
In the first instance, providers wishing to speak with students should consult our calendar of careers events published on the school website as we would welcome their input at our main careers events throughout the school year:

These events provide ample opportunities to speak to students and parents both individually and in groups to offer information on vocational, technical and apprenticeship routes. These are usually held in the school hall and timings, facilities and parking and registration details are emailed to exhibitors in good time before the event. Enquires about these events can be made to Bournville School careers leaders using this e-mail address:
[email protected] or telephone 0121 475 3881

We also have a number of whole year group assembly slots which offer providers a short opportunity to quickly spread the word about their offer. These are 20 minutes slots to a whole year group of around 140 students in our main assembly hall which has a whiteboard projector and speakers for sound. If you are a provider and would like to enquire on the availability of assembly slots please email our careers leaders using the address [email protected] to request a careers visitor booking form and complete the assembly request section.

If a provider is unable to attend these events or feels that their presentation requires different circumstances or that they are hosting an event they wish to promote, in the first instance they should contact our careers leaders.

The careers visitor booking form asks for the role of the training, vocational or apprenticeship provider you represent, the aim of the presentation, if the request is for an assembly slot, the number of students the presentation or session is designed for, the length of the talk or presentation, the target year group for the session or presentation, what display or other facilities the session would require, how many provider staff (and names of staff) that will be visiting and what support from school staff you would require on the day.

All requests should be emailed at least 6 weeks (a school half term) in advance an expected date for the planned session. All requests will be given due consideration by Bournville School’s careers leaders and the Senior Leadership Team and requests will be refused if:
• they impinge on students preparation for public or internal exams
• they clash with other school events such as visits, other speakers, well-being days, school photographs, sports days, public or internal exams, parents communication events etc
• the school is unable to provide staff to support the presentation or talk due to previous commitments
• rooming for the talk or event is unable to be found due to timetabling clashes

Responses to requests will come from the school careers leaders. For requests that are approved, Bournville School will provide clear instructions before the event on visitor parking, visitor registration, a contact member of staff and their contact details, the teaching room or school hall to be used at the session and the presentation facilities this space offers.

As part of Bournville School’s wider careers policy, the range of careers provision for students is reported every academic year to the school governing body and Headteacher.

Any queries regarding our careers provision, please e-mail us:

[email protected]

For further information , please see our Provider Access Policy on our policies page of the website.

Information for Parents

Helping your child with career decisions:

Below are some websites that are helpful for careers exploration and research;

Parent Information Pack – November 2020:

Please click here for the latest apprenticeship information & advice for parents, supported by The National Apprenticeship Service.

My Choices – Information and Support from Birmingham’s Careers Hub: 

For information please click here.

Careers Exploration:

It is never too early to start to explore the many different careers choices available.  Below is a selection of websites which will help you to find out about the different pathways you can take and the many, different careers available within each sector.

Careers advice for Parents & Guardians

Parents & Carers Guide

Success at School are starting a parents newsletter – useful sign-up-link for parents. They are creating a guide to help parents and carers steer their children through the confusing world of careers choices. The full guide will be out next academic year – but  a preview version to help you as lockdown continues can be obtained by signing up to their special mailing list for parents. This link to a special sign-up form explaining the eBook:

Future study options, current careers labour market:

The links below will help you



Apprenticeships are an alternative pathway that you could pursue either directly after leaving school or as an alternative to university.  As an apprentice you earn a wage and work alongside experienced staff to gain job-specific skills. Apprentices receive training to gain nationally recognised qualifications. The benefits of apprenticeships include:

  • earning a salary
  • getting paid holidays
  • receiving training
  • gaining industry standard qualifications.
  • learning job-specific skills.

Apprenticeships are not for everyone, but if you have a clear idea of an industry or sector you want to work in they are a good destination choice. Please use the below resources to find out more about apprenticeships.

National Apprenticeship Service: Parents’ and Career’s Apprenticeship Information Pack

Labour Market Information

Please click on the link to see the Labour Market Information

Destination Reports

Please click the links below to see our destination reports:

Destination report 2015 – 2016

Destination report 2018-2019

Destination report 2019-2020